How Much Money Does Goodwill Make Every Year? [2025 Revenue Breakdown]
How much money does Goodwill make every year? It’s understandable when people notice how many thrift stores and donation bins are located in every city. It might come as a surprise that Goodwill Bins brings in billions of dollars yearly. How is that money generated, and how is it used? This guide is designed to make everything easy to understand.
What Is Goodwill?
Goodwill is a nonprofit group that helps people get jobs, learn new skills and support themselves. It gathers donated things such as clothes, electronics, furniture, books and similar items. Goodwill stores in many places around the country sell these items. The funds from these sales are allocated to provide job training and other valuable community services.
Goodwill’s Annual Revenue
Every year, Goodwill earns a significant amount of money. Their total revenue actually exceeds $6 billion each year. Last year, Goodwill Industries raised more than $6.5 billion through its network of community-based and independent organisations.
Here’s a basic breakdown of where the money comes from:
This means the answer to how much money does Goodwill make every year is clear: usually between $6 to $7 billion.
How Is the Money Used?
Goodwill uses its revenue to fund programs that help people in need. According to reports, about 85% of Goodwill’s revenue goes directly to support its mission-related services.
The money is used for:
Goodwill also uses part of its income to keep stores running. This includes rent, utilities, supplies, and employee wages.
How Many Stores Does Goodwill Operate?
There are more than 3,000 Goodwill stores in the United States and Canada. They are a major source of revenue for the company each year. Depending on the store’s size and location, it can make between hundreds of thousands and millions of dollars. The more they get in donations and sales, the more money they make.
What Happens to Items That Don’t Sell?
Not all donated items sell in regular Goodwill stores. But those items still help raise money in other ways.
Unsold items may:
This allows Goodwill to reduce waste and earn more income from the same items.
Why Do People Question Goodwill’s Revenue?
Some people are surprised that a nonprofit makes billions of dollars a year. That can lead to questions about how the money is used.
Concerns sometimes include:
Goodwill reports its finances each year to remain transparent. You can find these reports on their official website.
Is Goodwill Really Helping People?
Yes. The reason Goodwill makes so much money is that it uses that money to help people.
In a typical year, Goodwill:
So while it may seem strange that a nonprofit earns billions, much of it goes back to help others.
Summary
So, how much money does Goodwill make every year?
The main reason is: Over $6 billion, mainly from selling donations in stores from coast to coast. Most of the money goes toward programs that teach people new skills, provide training and improve their future. Although Goodwill runs like a business, its top priority is to assist communities.